Unlike the Harrogate Advertiser; the masthead is located at the top of the page, and below that are the lures. The masthead includes a variety of typefaces – the ‘Yorkshire’ is in full capitals, sans-serif and black. The ‘Evening Post’ is in a much larger serif font, is pale blue (the boxes the lures are in are consistent and also pale blue) and has a thin border around each letter. In-between the two words there is an image of the Yorkshire Rose to show that it is a local paper. Below the masthead but above the two lures there is the website, date and price of the newspaper.
The front page mainly consists of one article, but also a large picture for another article which continues on page 2. The picture is a medium shot and is surrounded by a thin grey border to keep it separate from the other main story. The title is in a very large font with a smaller subtitle just below – just before the article starts it states the writer, his position at the newspaper and the exclusivity of the story. The first word of the article follows the generic conventions of all newspaper stories; in capitals. Also the whole first paragraph is in slightly larger font from the rest.
At the bottom of the page there is an advert, considerably smaller compared to the one at the bottom of the Harrogate Advertiser. This again is an example of synergy.
From both of these semiotic analyses, I will model my front cover on a variation of the two.
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