Modes of address can be defined as the ways in which relations between addresser and addressee are constructed in a text. In order to communicate, a producer of any text must make some assumptions about an intended audience; reflections of such assumptions may be discerned in the text. This can directly affect register and formailty depending on the target audience.
Examples include direct (pronouns such as 'you' would be used), colloquial (extreme slang is used) and exclusive (the text only applies to a certain group).
For my newspaper, I will keep formal mode of address and use quite broad lexis so it isn't too exlcusive when discussing a subject.
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