How choices made relate to target audience

Front Cover:


- For the front cover it was a combination of the articles chosen and the related images (local figures such as the recycling manager and local schools such as HGS). The new building information will be interesting to both students and parents alike, so it appeals to two parts of my demographic. This is the same for my 2nd page.

Website:


- For the website, it appeals to the target audience in a similar way to the paper but also appeals to a wider audience. This audience will be more ‘computer-savvy’, although the site is simple enough to use for those who aren’t. Again images and articles appeal to the locality of my target audience.

Poster:


- For my poster I felt I should include some images as while The Sun’s poster is good at aiming at its target audience by listing the features and styles in the paper – it fails to relate to them by giving no examples through imagery. Similarly with The Guardian’s, most of their posters aren’t even for the newspaper in general but for specific features (here it is a WW2 article). I attempted to relate to the target audience by following the stereotypes; the mother is more interested in local events (such as school walks, shops opening etc), the children are more interested in the comics located in the back, the father focuses mainly on the sport, and the young man in the shirt and tie goes for the business section. By doing so and using a family atmosphere it attracts my target audience.

Audience feedback on final products

Front cover:


Second page:


Poster:


Audience feedback on the final products were very good, all commenting saying how the front cover and 2nd page were successful in mimicking a real newspaper. Remarks made to the images and the actual text were also positive. The only negative was that the poster ‘doesn’t look like a real newspaper’s advert/poster’. I attempted to address this by adding information about the paper at the bottom – but the design was intentional; to not follow the norms and conventions of a newspaper poster. I felt with the front cover, second page and website I had followed the theme well, so I should do something slightly different from the norm with the poster but nothing radical.


Website:


Although there was no initial audience feedback on my website (instead I modelled it on another), mid-production feedback again helped me to add in features, widgets and more to make it feel like a real newspaper website. Feedback on the completed product commented on how the layout, articles and widgets all made it look professional. One negative feedback was that it was too bare – I have tried to address this as much I can.

Newspaper poster research

To create an advertisement poster for my own newspaper, I have researched the generic conventions of these national newspaper posters. The two newspapers I chose as examples are The Guardian and The Sun.



This advert is for a 7 part series on World War II for The Guardian and The Observer. The design itself is quite minimalistic, stylish, and catches the eye - which is what my own poster will adhere to. The contrasting colours of red/blue and black/white also help the overall effect.



This poster works very well as it literally lists all the features in the paper. To someone who knows nothing about The Sun, they can easily deduct what it's about just from the poster.

My final poster after research and production: